After the success of Loop's silicone watch bands and phone cases, I was able to elevate the fit, finish, and manufacturing complexity of our products by implementing co-molded material affordances. The resulting design helped us get on board with Best Buy, Target, and Amazon. We were also privileged to work with Steelers Wide Receiver Antonio Brown on a co-branded edition of the case.
Loop partnered with NFL Superstar Wide Receiver Antonio Brown to create a limited edition Straitjacket case. The case featured the AB 84 silhouette logo and his life motto C.U.E.U.P.U (Chest Up, Eyes Up, Prayed Up)